Saturday, April 5, 2014

how all companies should respond to bigots!

Posted by Christian  |  at  5.4.14

Honey Maid, makers of Graham Crackers for some 90 years, put out an ad campaign in early March of this year. They called the television spot "This is Wholesome". The commercial featured gay fathers, a single dad and gasp! an interracial family. Oh, and they included a white heterosexual couple with a kid. This is the spot, from their website.

Honey Maid said on their Youtube page, "Today we celebrate all families. From working moms to two moms; stay at home dads to single dads; adopted kids to surrogate kids. Honey Maid recognizes that the reality of family has changed, but the wholesome connections that all families share will endure."

What is refreshing, is the fact that the company used actual families/people as opposed to actors. They also included a short interview with the gay dads and others who appeared in the video.

Naturally, some mentally inadequates had a problem with this and responded with their own campaign. One group responded,

Nabisco should be ashamed of themselves for their latest Honey Maid and Teddy Graham cracker commercial where they attempt to normalize sin. Right away it shows two men with a baby, followed by other families, and ends with different families pictured including the one with two dads. This commercial not only promotes homosexuality, but then calls the scene in the advertisement wholesome.

TAKE ACTION Please send U.S. key executives for Honey Maid and Nabisco (owned by Mondelez International) an email urging them to pull this liberal commercial immediately and remain neutral in the culture war.
With thanks to Right Wing Watch

Honey Maid also received backlash through twitter, e-mail, at least one radio talk show host, etc. So how did the company respond? In the most awesome way possible, that's how. They put out a 1 minute 43 seconds response video throwing the nutters hate right back in their face. Enjoy....


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